by Tom Pasquini | May 6, 2026 | Hosting & Infrastructure
Hosting is the infrastructure decision most small businesses make without treating it as an infrastructure decision. It gets categorized with other minor recurring expenses — the domain registration, the stock photo subscription, the email marketing tool — and...
by Tom Pasquini | May 1, 2026 | AI Search & SEO
Technical SEO is the foundation that every other aspect of search performance builds on. You can have exceptional content, authoritative backlinks, and a well-designed user experience — but if the technical foundation has meaningful problems, your search performance...
by Tom Pasquini | Apr 24, 2026 | Enterprise Digital Systems
The website design conversation dominates small business discussions about digital presence. Which colors, which fonts, which layouts, which photography. These are visible, tangible, easily opinionated-about decisions that feel important because everyone can see them....
by Tom Pasquini | Apr 19, 2026 | Analytics & Data
Most small business websites have Google Analytics installed. Far fewer have it configured in a way that actually tells them what they need to know. And even fewer have the habit of reviewing that data regularly and making decisions based on it. The gap between...
by Tom Pasquini | Apr 13, 2026 | Website Strategy
The average small business website launches with a burst of optimism and activity — the unveiling, the announcement, the pride of finally having something that looks professional and reflects the quality of the work. Then, six months later, it’s just there....
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