by Tom Pasquini | May 19, 2026 | Design & Branding
A website redesign is one of the larger discretionary investments a small business makes — typically tens of thousands of dollars, several months of internal time, and the disruption of normal operations while the project is underway. Given that investment, the number...
by Tom Pasquini | May 15, 2026 | API Integrations & Systems
Most small businesses operate with a collection of digital tools that don’t talk to each other. The website captures leads through a form. Someone checks the form submissions inbox and manually copies the information into the CRM. The CRM is used to send an...
by Tom Pasquini | May 9, 2026 | Website Strategy
The web is supposed to make geography irrelevant — anyone, anywhere, can hire any agency. In practice, the businesses that get the most out of their websites tend to work with partners who actually know the place the business operates in, understand the customers who...
by Tom Pasquini | May 6, 2026 | Hosting & Infrastructure
Hosting is the infrastructure decision most small businesses make without treating it as an infrastructure decision. It gets categorized with other minor recurring expenses — the domain registration, the stock photo subscription, the email marketing tool — and...
by Tom Pasquini | May 1, 2026 | AI Search & SEO
Technical SEO is the foundation that every other aspect of search performance builds on. You can have exceptional content, authoritative backlinks, and a well-designed user experience — but if the technical foundation has meaningful problems, your search performance...
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