by Tom Pasquini | May 21, 2026 | Website Strategy
Every rental property is different. One has a hot tub, fire pit, and kayaks. Another has a game room, pool table, and outdoor shower. A third has none of those things but does have a fully equipped commercial kitchen and a screening room. Each property has its own...
by Tom Pasquini | May 19, 2026 | Design & Branding
A website redesign is one of the larger discretionary investments a small business makes — typically tens of thousands of dollars, several months of internal time, and the disruption of normal operations while the project is underway. Given that investment, the number...
by Tom Pasquini | May 15, 2026 | API Integrations & Systems
Most small businesses operate with a collection of digital tools that don’t talk to each other. The website captures leads through a form. Someone checks the form submissions inbox and manually copies the information into the CRM. The CRM is used to send an...
by Tom Pasquini | May 9, 2026 | Website Strategy
The web is supposed to make geography irrelevant — anyone, anywhere, can hire any agency. In practice, the businesses that get the most out of their websites tend to work with partners who actually know the place the business operates in, understand the customers who...
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