by Tom Pasquini | May 29, 2026 | Website Strategy
When a business chooses between WordPress and one of the all-in-one platforms — Squarespace, Wix, or Webflow — the conversation usually plays out as a technology debate, with strong opinions on both sides about which tool is better. That framing misses what’s...
by Tom Pasquini | May 27, 2026 | Website Strategy
When a business goes looking for someone to build or maintain its website, the choice usually gets framed as a question of price or portfolio. The more useful question is structural: are you hiring a large full-service agency or a small specialist shop? Those are two...
by Tom Pasquini | May 26, 2026 | API Integrations & Systems, Performance & Optimization
When someone proposes connecting your website to another system — your CRM, your booking software, a payment processor, an inventory feed — the conversation usually happens at a level of abstraction that leaves the business owner nodding along without a real way to...
by Tom Pasquini | May 26, 2026 | Enterprise Digital Systems
The Greater Toronto Hockey League has been part of the fabric of Canadian hockey since 1911. Founded by Frank D. Smith as the Toronto Hockey League, it has grown from a handful of teams into the largest single amateur hockey league in the world — more than 35,000...
by Tom Pasquini | May 25, 2026 | Design & Branding
The most useful thing AI does in my design work has nothing to do with making finished things. It’s that it argues with me before I’ve committed to anything. I’ll describe a direction for a layout, and within seconds I have eight variations on it,...
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