by Tom Pasquini | Jun 9, 2026 | Analytics & Data, Website Strategy
If you’ve ever sat across from a vendor trying to justify a website project, you’ve probably seen the ROI calculator. It’s usually a spreadsheet, sometimes a slide. It takes the cost of the project, projects an increase in some measurable variable —...
by Tom Pasquini | Jun 9, 2026 | Website Strategy
Most businesses don’t notice the gap forming. The website was built four years ago, and at the time it fit the company — same size, same offering, same audience. Then the business did what successful businesses do: it grew, it sharpened its positioning, it took...
by Tom Pasquini | Jun 5, 2026 | AI Search & SEO
Most content marketing fails in the same way: it starts with channels. Somebody decides the company needs a blog, or a LinkedIn presence, or a newsletter, and the work begins with the form rather than the question. Six months later there’s a stack of posts...
by Tom Pasquini | Jun 3, 2026 | Website Strategy
If you search “best website platform” you’ll find a hundred articles with confidently different answers, and the reason isn’t that some of them are wrong — it’s that there isn’t one. “Best” only means something once you...
by Tom Pasquini | Jun 2, 2026 | Website Strategy
Search this question and you’ll find a hundred articles whose answers range from twenty dollars a month to fifty thousand dollars upfront, all describing something called “a business website.” Both numbers are real, both are honest, and they describe...
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